Revenera Monetization Monitor Report 2022

In 2022, the fourth year of Revenera’s Monetization Monitor research, respondents are still in the
midst of moving to subscription monetization models and SaaS deployments, and continue to see
the biggest growth opportunity in these areas. With reliance on perpetual licensing and on-premise
deployment models also holding strong as part of a hybrid approach, producers need clarity into how
their software is being used in order to make informed product roadmap decisions.

The driving force behind changing entitlement management and licensing strategies in the next
12–18 months is to “better support pricing and packaging changes.” In the move to secure recurring
revenue and optimize the entire quote-to-cash (Q2C) process, software suppliers must support
multiple monetization and deployment models in entitlement management systems. And they need
to support how customers want to pay for and consume software, not only as subscription/term
monetization models maintain their popularity, but as interest in consumption and metered
models grow.

Great opportunity exists for software suppliers to strengthen their monetization practices. Only about
one quarter of respondents feel that they can gather product usage data very well. Fewer than one
in three respondents feel that pricing is totally aligned with the value they provide to customers. By
improving these metrics and making informed decisions based on them, suppliers can move toward
their revenue goals.

The present report takes the pulse of software producers, offering benchmarks to help technology
companies manage the complexity of hybrid monetization and deployment models. It illustrates the
importance of data and analytics in providing insights into utilization, adoption, engagement—and
ultimately success for software suppliers and their customers.

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Drive Recurring Revenue with Software

Technical equipment used by enterprises in many verticals is becoming increasingly sophisticated, with software capabilities now a key aspect of most industrial assets. So, how can new commercial models and new layers of value be added to the provision of assets?

Software remote management techniques can enable the updating of on-board software from remote locations and also potentially enable new charging models and value propositions for end-users.

In this analyst report you will find:

  • Ways to manage software on-board industrial assets
  • The benefits associated with remote software administration
  • Key enabling technologies that are required to support new emerging software-centric propositions.

IoT is driving enterprises toward a software-centric future and therefore, opening the door of opportunity for new kinds of vendors to intermediate in established value chains, but how?

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Why enterprises are choosing eSIM for simple and flexible global IoT connectivity

As the number of connected devices rises from around 700 million today1 to an estimated ten billion by 2030, it’s clear that the pace of evolution in cellular connections is poised to accelerate radically. Current IoT connectivity is composed of 2G, 3G and 4G cellular networks and low power wide area networks (LPWANs). This base will be added to by newer technologies that enable devices to connect without needing their own power supplies.

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ABI Research Report – Tomorrow’s Smart Connected Products Require Smarter Connectivity Services Today

At the end of 2020, 6.6 billion Internet of Things (IoT) devices will be connected and active worldwide; 840 million of them will use cellular networks, which is just under 8% of the total. At the end of 2014, there were 180 million cellular IoT devices active worldwide, and that number increased by over 4.5X in the 6 intervening years. In another 6 years’ time, we will witness a further near-7X growth in cellular IoT devices, bringing the global total to 5.7 billion. More smart devices are being deployed, and more types of device are becoming smart.

All IoT applications are variations of either asset tracking (i.e., “where is something?”) or condition-based monitoring (i.e., “how is something?”), in combination with use case-specific characteristics that distinguish them as markets in their own right. Applications can be thematically grouped by similarity and significance into: metering, tracking/location, smart home, monitoring, smart cities, and a long-tail selection of “others.” Monitoring has consistently accounted for between a third and a quarter of all cellular IoT connections, strongly driven by automotive applications that include: Original Equipment Manufacturer (OEM) telematics, aftermarket telematics, and fleet management. Yet, this stalwart will account for less than 10% by 2026.

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